Labor Day is the one day a year when we celebrate the hard working individuals and families that make this country great. Since you’re working to get families into homes where they can enjoy the fruits of their labor, Labor Day is the perfect time to market your real estate services.
At For Sale Marketing, we’re always searching for ways to help you market your real estate agency as effectively as possible. We’ve put together the best real estate marketing ideas for Labor Day to help make this year’s holiday a stand-out marketing day for your real estate agency.
1.) Inspire interest in a family-friendly development when you partner with a builder for a “Labor Day Block Party”
Labor Day evokes nostalgia for simpler times, with families coming together with their neighbors to form a supportive community. Contact a builder and join forces to host a neighborhood “block party,” complete with music, good food, and a friendly vibe (a neighborhood with a community center and a communal pool makes this easy). Split the cost of a direct mail campaign inviting past and present prospects to experience the family-centric lifestyle they crave, and set up stations in a several home models with tours for interested prospects. When families arrive, you can have them sign in with their name and email address for a chance to win a Labor Day Family Fun package at a local arcade or mini-golf center. Be sure to notify Community Calendars so they can include your block party on their list of Labor Day events.
2.) Strengthen community ties by joining in the local Labor Day activities and charity events
Communities across the country will be celebrating Labor Day with picnics, breakfast, parades, and more. This is an ideal opportunity to join in the fun while keeping your real estate services top of mind with prospective clients. Participate in a way that presents your real estate services to potential clients without seeming too promotional: put together a team to participate in the local 5K run, complete with T-shirts that include your real estate logo, or sponsor a tent with refreshments in promotional glasses. Participating in Labor Day charity events is a great way to get your marketing message out while giving back to your community.
3.) Host a Labor Day Open House to welcome clients to the dream home their work has earned them
With so many workers home for the holiday, Labor Day is the perfect day to hold an Open House. Pick a pool home in a family-friendly community and send out invites through Facebook, Twitter, and your other real estate social marketing strategies, inviting clients to tour the lifestyle they’ve earned with their labor. Serve picnic style food and lemonade instead of standard open house fare, and be sure to include family-fun props like pool floats and “feel good” summertime music. Bring the Labor Day imagery home with a grill cook serving up fresh hamburgers to attendees.
4.) Give your marketing messages an emotional assist by featuring Labor Day imagery and messages
Labor Day brings to mind thoughts of family celebrations, with the feel-good emotional impact of childhood memories of home. To capitalize on that emotion, brand your real estate marketing messages with Labor Day images of families enjoying fun and good times relaxing together. Include links to your website as you invite potential clients to find their family’s new home.
5.) Build your brand by celebrating workers and families with fast and free Labor Day social messages
Social marketing strategies give you the perfect way to get out some quick and easy no-cost Labor Day marketing messages. Use Facebook posts and tweets to send out shareable inspirational messages celebrating workers, with links to different neighborhood pages on your website; then create a facebook page with all the messages conveniently pinned in one area. Send out a special family-themed Labor Day email newsletter with articles focusing on local communities as they begin the new school year.
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